Leave it to Starbucks to subtly troll Trumpism in its new holiday ads.

A new holiday ad by Starbucks features an interracial couple, a Muslim man wearing a taqiyah, and same-sex partners.

In other words, it’s hard to read it as anything other than a fierce, festive rebuke to Trumpism.

Starbucks wants to make money, to be sure, and profits are certainly part of every decision it makes. But sometimes what’s good for humanity is also good for business.

“We will continue to embrace and welcome customers from all backgrounds and religions in our stores around the world,” the company spokesperson said.

That’s a holiday sentiment we can all cheer.

Full disclosure: Upworthy has a paid partnership with Starbucks (you can learn more about how that works here). This article, however, is not part of that partnership. We just believe the holidays should be enjoyed by everyone.

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